JoJo Mfoniso is a Nigerian entrepreneur, digital creator, and plus-size fashion model who has made a notable name for herself in the beauty, skincare, and lifestyle spaces. She is known for her dynamic presence on social media, particularly Instagram, where she shares vibrant snapshots of her personal life, travels, and professional ventures. Based in Lagos, Nigeria, JoJo combines her passion for beauty with her business acumen to create a unique brand that resonates with many.
She studied at Heritage Polytechnic, where she earned a Higher National Diploma in Accounting between 2014 and 2016. This academic background in finance and business laid the foundation for her future endeavors as an entrepreneur. Armed with this knowledge, she launched her own business, JM Aesthetics Spa, in November 2018. The spa focuses on skincare and wellness, offering treatments and products aimed at enhancing natural beauty and promoting self-care among her clients. Through JM Aesthetics, JoJo emphasizes the importance of healthy skin routines and confidence in one’s appearance. JoJo’s career is not limited to entrepreneurship. She is also a social media influencer and digital content creator. Her Instagram handle, @jojo_mfoniso, serves as a visual diary of her life. She shares content that ranges from travel highlights to skincare tips, fashion statements, and glimpses into her daily routines. She also manages a second Instagram account focused on travel, where she documents her trips and leisure experiences. Her engaging style and authenticity have earned her a loyal following. In addition to Instagram, JoJo is active on Snapchat and YouTube. On Snapchat (jojomfoniso1), she connects with her followers in a more casual and spontaneous way. Her YouTube channel, @Jojo_mfoniso, features vlogs and behind-the-scenes content from her life in Nigeria, skincare tutorials, and other lifestyle-related videos. These platforms allow her to build a strong personal brand and connect with a broader audience interested in beauty, fashion, and wellness.
As a plus-size model, JoJo challenges conventional beauty standards by embracing her curves and promoting body positivity. She uses her platform to inspire others to feel confident in their bodies regardless of societal expectations. Her sense of style, poise, and confidence have made her a recognizable figure among curvy fashion enthusiasts. She is often featured in YouTube videos and social media posts that highlight her fashion sense and modeling skills. JoJo Mfoniso’s personal philosophy is rooted in empowerment, authenticity, and self-love. Through her businesses and online presence, she encourages women—especially plus-size women—to embrace their individuality and live confidently. Her journey reflects the modern Nigerian woman who is ambitious, stylish, and unapologetically herself. As she continues to grow her brand and influence, JoJo remains an inspiring figure for many young women navigating entrepreneurship, beauty, and self-acceptance in today’s digital world.